Coverage

Hot off the press / media coverage – interviews, guest speaking opportunities, chapters, and publications


Chapter abstract

Mr. Rao, Anand on ‘The Rise of InsurTech…’ for a globally renowned crowdsourced book for Susanne Chishti, Nicole Anderson, Sabine Vanderlinden and Shân Millie (Editors) The InsurTECH Book

Topic (Hyperlink): “The Rise of InsurTech in the age of changing customer behaviour, emerging technology and market landscape”


Book release 

Dr. Mukesh, Mudra and Mr. Rao, Anand Social Media Measurement and Monitoring in Dr. R. Bikramjit and Dr. S. Bandyopadhyay (Editors) Contemporary Issues in Social Media Marketing. Routledge

Topic (Hyperlink): “Contemporary issues in social media marketing”, Routledge

Topic (Hyperlink): “Contemporary issues in social media marketing”, Amazon

Also in LinkedIn here


Dec 14, 2015Boston, MA, USA Interview with Tim Ehrens, TechTarget / SearchCRM.com

Topic (Hyperlink): “Challenges customers face in molding an effective digital content marketing strategy”


Dec 2, 2015Boston, MA, USA Speaker at Gilbane Conference 2015

Topic (Hyperlink): “Building a Case for Marketing Transformation”


Nov 13/14, 2015London, UK The ‘Art of Disruption’ conference hosted by IE Business School Conference (Hyperlink): The ‘Art of Disruption’

Post (Hyperlink): “The fine ‘Art of disruption'”