Online retailer gives shoppers the choice to import their ‘favourites’ from other supermarkets. Anyone shopping online with Asda, Tesco, Ocado, Sainsbury’s or Waitrose can now import their ‘favourites’ list to the supermarket of their choice. This feature, introduced few years ago in the retail world, allows online shoppers to transport their data to the supermarket of their choice so their preferred products will instantly appear in their Favourites tab and can be easily added to baskets. This gives shoppers more choice and more freedom, ruling out the need to start from scratch when doing their weekly shop, thus giving the power back to the customer. It’s only a matter of time when PSD2 does something similar to banking.